There are thousands of people on the internet today starting or already running a home online business. The popularity of this trend is continually expanding and growing. Because of this growing phenomenon there have also been a great increase in the number of ‘Internet Gurus’ online offering special methods, secret codes, an unheard of methods that will guarantee your online business success. I am sure that the more of these secret formulas, codes and method that you run across on the internet the more you will note that they are all basically the same information, the same common sense online business strategies and techniques that are pretty much identical to basic online business promotion methods. Surprise! No secret code, no special formula, and no get rich over night.What dose this tell you. Well first of all it should show you that successful internet marketers basically use the same online business techniques and methods to make money online. It should show you that these internet marketing methods are important to any online business and should be used in your online business promotion efforts. You will see that all of the special methods, secret codes, and magic formulas all will have at least one thing in common, that is that you cannot have success if you do not develop a customer list or base. This is a basic truth and the life line of any internet business.Because all online businesses use the same basic marketing information and techniques to develop promotions, products and services it is no surprise that a majority of these businesses go about getting their business online basically the same way.Do you want to know a little known secret? Make your online business stand out… that’s right… try to be different from your competition. You need to take the time to search for ways to incorporate into your online business that will make your potential customers stand and take notice, that you are not the same old, same old. “If you want success be different from the rest” You want your online business to be remembered by those that visit your website so you want to also want to find ways to be unique in your chosen field.Take for instance the neighborhood dry cleaner, who takes the time at the end of the year to send each of his customers a new years calender. It is not a very big thing for him to do but it is different than his competition. How do you think his customers will react to this gesture of his appreciation. Well at least the will keep him in mind the next time they need dry cleaning done. The point is that he has found away to do just one thing different from his competition that will place him first in the mind of his customers.So now you can use the fact that most new online businesses are cut from the same cookie cutter (so to speak) as an advantage by looking for ways to make your Product or service different. Maybe you want to enhance your customer service area to handle customer questions or complaints in a more efficient manner to make your business stand out, or from time to time give your customers a free special gift or discount on a valued product or service. Whatever you do try to stay away from the identity of the crowd, “walk to the beat of your own drummer”, then you will not only be remembered by your customers you will find yourself on your way to online business success.